How often have you been handed a promotional product you didn’t really need - and for it to end up in the bin within minutes? It’s both pointless and wasteful: hardly the recipe for a great first impression. And now more than ever, businesses that still rely on throwaway personalised gifts for promotions are in danger of looking seriously out of touch.
For a smarter, greener way to wow your customers and staff, reusable personalised water bottles for business offer the perfect solution. Here’s why savvy businesses are rethinking their approach to corporate giveaways - and at how a personalised bottle can transform your promotions for the better.
Promotional Giveaways: Reasons to Go Green
It’s one of the golden rules of marketing: find out what your customers care about - and deliver the type of experience that reflects their way of thinking.
These days, in terms of what’s on customers’ minds, the plight of the planet is hard to ignore. From gloomy news on carbon dioxide emissions, through to the rise of the Great Pacific Garbage Patch, the message is a stark one: if we’re going to save the planet, now is definitely the time to change our behaviour.
So what’s this got to do with your business? It’s because more and more, the typical consumer is willing to put their money where their mouth is. Customers are more likely to do business with companies that have strong green credentials - and less likely to buy from businesses with reputations for waste, pollution and emissions.
According to one study, 81% of consumers expect companies to help improve the environment. It helps explain why sales growth in sustainable products now routinely outperforms the growth rate of total products in their respective categories.
Tip: You need to think carefully about what your promotional products say about your business. Is it something your customers will actually use - or are you just adding to the plastic waste mountain?
As a rule, if something’s good for the environment, it’s usually good news for your business, too. So here’s a closer look at why personalised bottles for business are the natural choice.
Personalised Gifts That Your Customers Will Cherish
The whole point of promotional products and corporate personalised gifts is pretty simple: Each time your intended recipient uses it; they see your name or logo and are reminded of your brand.
But for any of this to happen, the item itself has to be actually useful. It’s no good if it’s only used a couple of times (an event branded laptop bag, for instance), if they’ve got a better one already (a wallet or diary) - or if there are hundreds of the same thing in their cupboard (branded mugs).
A reusable bottle ticks a lot of boxes on the practicality front. Stash it in your bag or keep it on your desk; use it for your commute or the gym; in fact, take it anywhere: it’s the type of item that people love to put to work, all day long.
Tip: For added usefulness, Proworks Bottles feature double-walled insulation. This means they can be used for hot and cold drinks: they keep cold drinks chilled for up to 24 hours and keep tea and coffee warm for up to 12 hours.
Helping Customers Reduce Their Plastic Footprint
Did you know that the average person in the UK uses 150 plastic water bottles every year? Almost 8 billion single-use plastic water bottles are consumed annually. Each day, 15 million of these are littered, landfilled or incinerated.
Suppling customers and staff with a reusable water bottle is a fantastic way of positioning your business as the type of company that cares about the problem. These aren’t just personalised gifts: they are something that customers can use to cut down their plastic usage. It’s easy to say you are environmentally friendly on your mission statement or About page. But this goes one step further by helping recipients to actually do something practical about the environment.
Meeting a Wide Range of Business Needs
A single batch of customised bottles can be put to work in lots of different ways. Here are some examples:
✔ General giveaways for current and potential customers
✔ Loyalty programme rewards and sign-up incentives
✔ Live event and conference giveaways
✔ Personalised gifts for longstanding clients
✔ Staff giveaways
✔ Alternatives to plastic cups for your meeting rooms, conference room and kitchen